Introducing Mido: an engine for clear decisions. Read “On clarity”
Pricing
Every plan is an annual platform license plus a usage pool. Both are sized to your team, and anything you don’t use rolls over.
For venture-backed founders testing what works before they build it.
For teams that want to move faster, with certainty.
For product and marketing organizations that want maximum performance and speed.
Everything in Starter, plus:
For established organizations that want to stay ahead and extend their lead.
Everything in Growth, plus:
“Mido is the best solution I’ve seen for understanding whether your product or marketing will actually succeed.”
Each plan includes one usage pool, sized to your number of seats.
Works with
Mido lets you iterate on UX, campaigns, and GTM strategy before anything ships.
Ship with certainty. Mido’s behavioral simulation engine pinpoints where users hit friction, what they understand, and how they behave.
Multi-year
Your usage pool starts at the size your first year needs, then grows each year on a schedule you agree to when you sign.
2-year term
10% off
On the platform fee.
3-year term
Price lock15% off
On the platform fee, with your price locked for all three years.
FAQ
Mido runs on our own model architecture, built for long-horizon simulation and analysis. It does not use commercial or third-party LLMs to function.
Its simulations draw on Mido’s system of record: a proprietary, market-scale set of validated product and marketing outcomes, with billions of data points. It is what lets Mido reach up to 96.5% accuracy on the most common types of Simulations, continually validated by backtests against observed outcomes.
Mido’s accuracy is continually validated by backtests against observed outcomes — up to 96.5% accurate for the most common types of Simulations. Every prediction comes with a confidence grade.
Fortune-100 companies have tested Mido’s proprietary research and behavior model against their own studies, and it has matched or exceeded the results.
As often as you need. On every plan, you can re-run any simulation hourly, daily, or at every release, and Mido refines and backtests it as new data arrives.
Teams see a 20–50× return on their investment in Mido, measured across 15 customer deployments over one year. They do months of work in a couple of hours, and their simulations keep running and refining 24/7.
Ask Mido the critical questions that your business growth depends on: what price to launch at, which feature to build next, what market needs are most underserved. Mido returns a decision-grade answer with sources cited and methodology you can trust.
Mido is SOC 2 compliant. All data is encrypted in transit with TLS 1.2+ and at rest with AES-256, and each customer’s data is kept isolated. Mido never trains AI models on your data. You keep ownership of everything you submit and can delete it at any time. Mido runs on AWS, Google Cloud, and Azure.
Learn more on our privacy page.
Mido serves games studios, publishers, and product companies, from pre-seed startups to Fortune-100 enterprises. Each team uses it differently:
We work closely with you to identify the workloads your team needs to handle, the bottlenecks you want to clear, and your timelines. Then, we build a transparent, predictable annual plan around the tangible value Mido brings to your business, right-sized to your needs.
To request a quote and a walkthrough, contact us.
Yes. Each month, Mido for Startups accepts a limited number of venture-backed companies, pre-seed through Series A. Participants receive $5,000 to $25,000 in platform credits and direct support from our team.
Eligible teams can apply to the program.
Mido helps you test options, reduce risk, and back the plans most likely to win.