Look before you launch.™

GTM Simulation

Dry-run your go-to-market end to end. Describe a launch, and Mido simulates how millions of people in your market respond, with demand, conversion, Day-1 sentiment, and revenue, each with its range.

Consumer Simulation

Test a concept, a price, or a message on millions of simulated consumers, in the segments and markets you choose, and follow how their behavior changes over time and across regions.

Product Intelligence

See where users hit friction, where they leave, and which changes move your metrics most. Point Mido at a build, a design file, or a rival’s app, and every finding comes ranked by projected ROI.

Competitive Intelligence

Test a price, a launch, or a campaign against your competitors’ strategies before you commit. Mido tracks rivals’ product, pricing, marketing, and reviews around the clock, and shows how each move affects your users.

eCommerce

Find what stops shoppers from buying. Mido browses your storefront the way millions of shoppers would, shows where they hesitate and why they leave, and flags the gaps in your market you could fill first.

Accessibility

Find and fix the barriers that cost you users. Mido tests against WCAG, ADA, and EAA, simulates people with visual, mobility, auditory, and cognitive needs, and tracks the ROI of every fix.

Social Listening

Turn social conversation into tickets and forecasts. Mido reads Reddit, X, YouTube, Discord, Bluesky, and store reviews, turns product issues into tickets as users report them, and forecasts how engagement affects your metrics and campaigns.

Brand Monitoring

Track press coverage, brand sentiment, and share of voice across news, social, and reviews. Mido forecasts which stories will grow, alerts you when one starts to spread, and tests your statements before you publish.

See all solutions

Every solution on one page, with the capabilities inside each and the teams they are built for.