Look before you launch.™
What Mido does
Mido is a behavioral simulation platform for product and marketing teams. Run months of decision-grade consumer research, market forecasting, and product iteration in hours, and automatically keep every simulation current as new data arrives. Welcome to the new age of certainty.
Get startedWorks with
Forecast how people respond to your next product launch, marketing campaign, product UX changes, press release, new rebrand, new checkout flow, product vision, pricing changes, or updated app UX.
Mido uses a state-of-the-art Behavioral Simulation engine to test product UX, marketing, and competitive strategy, then forecasts the ROI of every change with remarkable accuracy.
GTM Simulation
Simulate your go-to-market
Campaign Simulation
Find your best-performing campaign
Competitive Intelligence
Track your competitors live
Product Intelligence
Find your highest-ROI gaps
Global Scale
Research demand across global markets
Benchmarks
Accuracy at the frontier.
Mido ranks among the most accurate simulation, research, and analysis engines ever benchmarked.
20×
more accurate than the leading frontier agents on forecasting and simulation¹
96.5%
accuracy, validated by backtests against observed outcomes
97.5%
customer satisfaction rate
99.9%
uptime across Mido services
¹ 20× vs. DeepSeek-V4.1, Grok, Perplexity, and other frontier agents, measured in direct customer tests. Preliminary, August 2026.
From pre-seed to Fortune 100
Decision infrastructure for every team.
GTM Simulation
Dry-run your go-to-market end to end. Describe a launch, and Mido simulates how millions of people in your market respond, with demand, conversion, Day-1 sentiment, and revenue, each with its range.
Explore GTM SimulationConsumer Simulation
Test a concept, a price, or a message on millions of simulated consumers, in the segments and markets you choose, and follow how their behavior changes over time and across regions.
Explore Consumer SimulationProduct Intelligence
See where users hit friction, where they leave, and which changes move your metrics most. Point Mido at a build, a design file, or a rival’s app, and every finding comes ranked by projected ROI.
Explore Product IntelligenceCompetitive Intelligence
Test a price, a launch, or a campaign against your competitors’ strategies before you commit. Mido tracks rivals’ product, pricing, marketing, and reviews around the clock, and shows how each move affects your users.
Explore Competitive IntelligenceeCommerce
Find what stops shoppers from buying. Mido browses your storefront the way millions of shoppers would, shows where they hesitate and why they leave, and flags the gaps in your market you could fill first.
Explore eCommerceAccessibility
Find and fix the barriers that cost you users. Mido tests against WCAG, ADA, and EAA, simulates people with visual, mobility, auditory, and cognitive needs, and tracks the ROI of every fix.
Explore AccessibilityWhat teams ask Mido
What will launch conversion look like, and how does that change across our campaigns?
What will launch conversion look like, and how does that change across our campaigns?
From the blog
We're hiring an Infrastructure Engineer
Run the cloud, compute, and customer environments behind Mido. What you'd own, who we're looking for, and how to apply.
We compared Mido’s work against a consulting firm’s three-month market-gap analysis.
In a few minutes, Mido matched the study’s findings, corrected errors in the original study, and went deeper with regional analysis.
Get startedJoin the team
We’re hiring. Come build Mido with us.
Engineering · Go-to-market
Make stronger decisions.
Mido helps you test options, reduce risk, and back the plans most likely to win.