Solutions
See decisions play out before you make them.
Mido models how people use and respond to products. Describe a launch, a change, or a market, and get the predicted outcome with clear confidence ranges.
Why teams use Mido
Mido lets you iterate on UX, campaigns, and GTM strategy before anything ships.
Ship with certainty. Mido’s behavioral simulation engine pinpoints where users hit friction, what they understand, and how they behave.
- Decision-grade
- Simulate and forecast how users interact with products, engage with marketing, and make purchase decisions.
- Continuous integration
- As new product and market data are observed, Mido’s simulations automatically refine and backtest for validation.
- Faster iteration
- Quickly detect friction, blockers, and what drives user behavior before shipping. Mido lets you simulate the outcomes of every decision that drives your business.
In practice
Pick a solution and see it work.
Each example shows the question a team asks, the steps Mido runs, and the answer it returns.
GTM Simulation
Forecast launch week before you spend.
A product marketer describes the launch: the plan, three ad creatives, and two prices. Mido simulates how the market responds to each version and returns signups by day, conversion, Day-1 sentiment, and revenue, each with its range.
- 01Builds simulated users from your market and the data you connect.
- 02Runs every creative and price variant through the same launch.
- 03Returns demand, conversion, sentiment, and revenue, each with a range.
By capability
One simulation engine. A world of possibility.
GTM Simulation
Dry-run your go-to-market end to end.
ExploreConsumer Simulation
Test concepts on millions of simulated consumers.
ExploreProduct Intelligence
See how to grow, where to win, and what to fix.
ExploreCompetitive Intelligence
Simulate competitors and dry-run your strategy.
ExploreeCommerce
Find what stops shoppers from buying.
ExploreAccessibility
Find and fix the barriers that cost you users.
ExploreSocial Listening
Turn social conversation into tickets and forecasts.
ExploreBrand Monitoring
Track press and brand sentiment, and forecast where they go.
ExploreResults
What teams get from Mido.
20–50×
ROI across 15 customer deployments
97.5%
customer satisfaction
96.5%
accuracy on full data simulation workloads
How it works
Behavioral simulation, built on a market-scale system of record.
From pre-seed to Fortune 100
Behavioral Simulation that adapts to your team.
Mido serves product companies, games studios, and publishers, from pre-seed startups to Fortune-100 enterprises.
For Startups
Move like a team 10× your size. Simulate how your MVP performs with customers, uncover market gaps, and find your niche before you write a line of code. Use Mido during stealth, fundraising, or your first big launch for maximum results. Venture-backed teams from pre-seed through Series A can apply to Mido for Startups for $5,000 to $25,000 in credits.
For Enterprise
De-risk the billion-dollar bet. Forecast how your biggest launches will land, then greenlight, time, and position each one before you commit. One secure intelligence layer, shared across every studio, division, and market, delivers a 20–50× ROI. The Enterprise plan adds privately deployed GPUs and data environments, SAML, SSO, CMEK, and SCIM, and forward-deployed engineers.
For Games Publishers
Spot risk across your entire portfolio, and the best ways to address it. Track how consumer behavior shifts, follow competitor moves, and automatically surface the gaps your titles could own outright. Review and community monitoring covers Steam, the App Store, Google Play, Metacritic, Reddit, YouTube, X, Bluesky, and Discord.
For Games Studios
Playtest features with millions of simulated players. Forecast Day-1 reviews, retention, and revenue before you ship, while ensuring every rival studio’s performance is tracked and modeled too. Accessibility checks show whether players with visual, mobility, auditory, or cognitive needs can get through your game.
For VC Firms
Stress-test your thesis against a world of live market signals, then help portfolio companies find whitespace first. Mido integrates into the tools most firms already use, and portfolio companies from pre-seed through Series A can apply to Mido for Startups.
For Marketers
Test campaigns, messaging, and pricing on simulated audiences before you spend — then launch with the creative that performed best in simulation. Mido also shows how competitors’ strategies affect yours, and how consumer trends meet your campaigns.
FAQ
Answers to common questions.
Mido runs on our own model architecture, built for long-horizon simulation and analysis. It does not use commercial or third-party LLMs to function.
Its simulations draw on Mido’s system of record: a proprietary, market-scale set of validated product and marketing outcomes, with billions of data points. It is what lets Mido reach up to 96.5% accuracy on the most common types of Simulations, continually validated by backtests against observed outcomes.
Mido’s accuracy is continually validated by backtests against observed outcomes — up to 96.5% accurate for the most common types of Simulations. Every prediction comes with a confidence grade.
Fortune-100 companies have tested Mido’s proprietary research and behavior model against their own studies, and it has matched or exceeded the results.
As often as you need. On every plan, you can re-run any simulation hourly, daily, or at every release, and Mido refines and backtests it as new data arrives.
Teams see a 20–50× return on their investment in Mido, measured across 15 customer deployments over one year. They do months of work in a couple of hours, and their simulations keep running and refining 24/7.
Ask Mido the critical questions that your business growth depends on: what price to launch at, which feature to build next, what market needs are most underserved. Mido returns a decision-grade answer with sources cited and methodology you can trust.
Mido is SOC 2 compliant. All data is encrypted in transit with TLS 1.2+ and at rest with AES-256, and each customer’s data is kept isolated. Mido never trains AI models on your data. You keep ownership of everything you submit and can delete it at any time. Mido runs on AWS, Google Cloud, and Azure.
Learn more on our privacy page.
Mido serves games studios, publishers, and product companies, from pre-seed startups to Fortune-100 enterprises. Each team uses it differently:
- Marketing — see how campaigns, messaging, and pricing land before you spend.
- Product — test UX changes and roadmap priorities on simulated users before you build.
- Accessibility — measure how many people barriers keep out, and prioritize the fixes.
- BD — map partners, whitespace, and the deals worth pursuing.
- Analytics — get in-depth market and competitive analysis in minutes.
- Publishing — assess risk and opportunity across the portfolio, title by title.
- Leadership — weigh high-stakes decisions against live user, competitor, and market evidence.
We work closely with you to identify the workloads your team needs to handle, the bottlenecks you want to clear, and your timelines. Then, we build a transparent, predictable annual plan around the tangible value Mido brings to your business, right-sized to your needs.
To request a quote and a walkthrough, contact us.
Yes. Each month, Mido for Startups accepts a limited number of venture-backed companies, pre-seed through Series A. Participants receive $5,000 to $25,000 in platform credits and direct support from our team.
Eligible teams can apply to the program.
Make stronger decisions.
Mido helps you test options, reduce risk, and back the plans most likely to win.