Consumer Simulation
Predict what consumers will do.
Test a concept, a price, or a message on millions of simulated consumers, in the segments and markets you choose. Mido builds them from billions of behavioral data points and checks its forecasts against observed behavior.
Follow how that behavior changes over time and across regions, from first trial to repeat purchase. Use the results to decide which ideas earn a real-world study.
Why teams use Mido
Test with millions of consumers before Day 1.
Mido accurately models consumer behavior across fine-grained demographics, regions, and contexts, so you can ship with clarity.
- Answers by segment
- Simulate how consumers in each segment and market respond to a concept, a price, or a message, with ratings and answers in their own words.
- Accuracy on autopilot
- The more sales, research, and market data you connect, the more accurate Mido’s consumer models become, each one backtested against how people actually behaved.
- Continuous testing
- Mido keeps testing your concepts as fresh proprietary, customer, and market data is detected and modeled, so every result reflects today’s market.
Ask Mido
Ask a million simulated consumers at once.
Describe the audience and the scenario, and Mido shows how each segment would respond, region by region.
“Would first-time buyers choose our eco line over our classic line?”
“What would parents in the UK pay for a premium tier?”
“Which Latin American market should we enter first, and with which offer?”
“How quickly will customers adopt our new subscription?”
“If we launch a loyalty program next year, which segments grow the most, and by how much?”
“How do Gen Z and millennial buyers react to our new tagline?”
Capabilities
Faster research. Deeper insight.
Mido models the audience, asks your questions, and shows how the answers differ across markets and conditions.
- Simulated panels
Consumers who fit the profile you set.
- Niche audiences
A single profession, a specialized consumer segment, or the power users of one product.
- Qual and quant
Ratings and rankings, plus open-ended answers in each respondent’s own words.
- Concept testing
Your concepts rated side by side, with the reasons behind each score.
- Purchase drivers
The factors that decide a purchase, ranked by influence.
- Regional lens
How demand and preferences vary by country and region.
- Adoption over time
Who adopts early, who waits, and for how long.
- Extended use
How people use a product over several weeks, beyond the first impression.
- Economic shifts
How spending in your category holds up in a downturn.
- Stakeholder reactions
How customers, employees, investors, and the press would read an announcement.
More solutions
Explore the rest of the platform.
GTM Simulation
Dry-run your go-to-market end to end.
ExploreProduct Intelligence
See how to grow, where to win, and what to fix.
ExploreCompetitive Intelligence
Simulate competitors and dry-run your strategy.
ExploreeCommerce
Find what stops shoppers from buying.
ExploreAccessibility
Find and fix the barriers that cost you users.
ExploreSocial Listening
Turn social conversation into tickets and forecasts.
ExploreBrand Monitoring
Track press and brand sentiment, and forecast where they go.
ExplorePlans and pricing
Every plan includes every solution, with usage sized to your team.
Compare plansFAQ
Answers to common questions.
A survey captures what people say they would do. Mido’s simulated consumers are built from what people have done, so you can narrow your options first and field a study on the ones that carry the most risk.
Mido models them on data from many sources, including your own when you connect it.
Mido runs on our own model architecture, built for long-horizon simulation and analysis. It does not use commercial or third-party LLMs to function.
Its simulations draw on Mido’s system of record: a proprietary, market-scale set of validated product and marketing outcomes, with billions of data points. It is what lets Mido reach up to 96.5% accuracy on the most common types of Simulations, continually validated by backtests against observed outcomes.
Mido’s accuracy is continually validated by backtests against observed outcomes — up to 96.5% accurate for the most common types of Simulations. Every prediction comes with a confidence grade.
Fortune-100 companies have tested Mido’s proprietary research and behavior model against their own studies, and it has matched or exceeded the results.
As often as you need. On every plan, you can re-run any simulation hourly, daily, or at every release, and Mido refines and backtests it as new data arrives.
Teams see a 20–50× return on their investment in Mido, measured across 15 customer deployments over one year. They do months of work in a couple of hours, and their simulations keep running and refining 24/7.
Ask Mido the critical questions that your business growth depends on: what price to launch at, which feature to build next, what market needs are most underserved. Mido returns a decision-grade answer with sources cited and methodology you can trust.
Mido is SOC 2 compliant. All data is encrypted in transit with TLS 1.2+ and at rest with AES-256, and each customer’s data is kept isolated. Mido never trains AI models on your data. You keep ownership of everything you submit and can delete it at any time. Mido runs on AWS, Google Cloud, and Azure.
Learn more on our privacy page.
Mido serves games studios, publishers, and product companies, from pre-seed startups to Fortune-100 enterprises. Each team uses it differently:
- Marketing — see how campaigns, messaging, and pricing land before you spend.
- Product — test UX changes and roadmap priorities on simulated users before you build.
- Accessibility — measure how many people barriers keep out, and prioritize the fixes.
- BD — map partners, whitespace, and the deals worth pursuing.
- Analytics — get in-depth market and competitive analysis in minutes.
- Publishing — assess risk and opportunity across the portfolio, title by title.
- Leadership — weigh high-stakes decisions against live user, competitor, and market evidence.
We work closely with you to identify the workloads your team needs to handle, the bottlenecks you want to clear, and your timelines. Then, we build a transparent, predictable annual plan around the tangible value Mido brings to your business, right-sized to your needs.
To request a quote and a walkthrough, contact us.
Yes. Each month, Mido for Startups accepts a limited number of venture-backed companies, pre-seed through Series A. Participants receive $5,000 to $25,000 in platform credits and direct support from our team.
Eligible teams can apply to the program.
Make stronger decisions.
Mido helps you test options, reduce risk, and back the plans most likely to win.