Brand Monitoring
Know where your brand is heading.
Mido tracks every story about your brand, from press and creators to social and reviews, and shows how each one moves sentiment, share of voice, and growth.
Coverage, sentiment, and share of voice — all on one clear dashboard. When engagement and coverage ramp up, Mido automatically detects it, monitors social media, and turns your real time and historical data into forward-looking predictions.
Why teams use Mido
Your brand, measured and forecast.
Mido comes with a next-gen brand monitoring suite that tracks and predicts how press, creators, and the public drive your brand’s sentiment, share of voice, and growth.
- Every outlet, in one place
- Mido monitors news, creators, social, and reviews in real time, then turns the coverage into clear, useful dashboards that keep a pulse on sentiment and share of voice against every rival.
- Past, Present, and Future
- Mido tracks how each narrative formed and where it stands today, then forecasts which stories grow, which fade, and what each one does to sentiment and share of voice.
- Statements, tested first
- Mido predicts how press, customers, and partners will respond to press releases and campaigns, so you can publish with confidence.
Ask Mido
Ask about any story, outlet, or market.
Mido works 24/7 to monitor, enrich, analyze, and predict your brand’s performance.
“How is our share of voice, after our rival’s recent launch?”
“Is the “best value” narrative spreading, and where does it go in the next two weeks?”
“If we publish this statement about the outage, how do customers and the press respond?”
“Which markets are talking about our rebrand, and what does each one say?”
“Message us the moment a story about us starts to spread faster than usual.”
“How did the press cover our launch next to Rival-A’s, and what did it do to awareness?”
Capabilities
Next-gen brand monitoring.
Mido follows your brand across news, social, and reviews, and shows what each story does to sentiment and share of voice.
- Press coverage
Every article and mention, by outlet, reach, and tone.
- Brand sentiment
How people feel about your brand across press, social, and reviews, tracked over time.
- Share of voice
Your share of the conversation against rivals, by channel and over time.
- Narrative tracking
The stories people tell about you, as they form, grow, and fade.
- Sentiment forecasting
Where brand sentiment is heading over the coming weeks, with a range, checked against what happens.
- Reputation risk
Stories that could harm the brand, ranked by how far each is likely to spread.
- Statement testing
How press, customers, and partners respond to a statement or an announcement, before you publish it.
- Launch coverage
How the press and creators covered each launch and campaign, and what it did to awareness.
- Regional coverage
Coverage and sentiment by country and market, so you see where a story starts.
- Crisis alerts
Get alerted when stories or topics about your brand start to spread.
More solutions
Explore the rest of the platform.
GTM Simulation
Dry-run your go-to-market end to end.
ExploreConsumer Simulation
Test concepts on millions of simulated consumers.
ExploreProduct Intelligence
See how to grow, where to win, and what to fix.
ExploreCompetitive Intelligence
Simulate competitors and dry-run your strategy.
ExploreeCommerce
Find what stops shoppers from buying.
ExploreAccessibility
Find and fix the barriers that cost you users.
ExploreSocial Listening
Turn social conversation into tickets and forecasts.
ExplorePlans and pricing
Every plan includes every solution, with usage sized to your team.
Compare plansFAQ
Answers to common questions.
Mido tracks 250+ popular social media, news, review, and publishing sites, with over 10,000 total sources available. Mido can also track custom-defined sources with ease.
A monitoring service reports the coverage. Mido also forecasts which stories will grow and what they do to sentiment and share of voice, and tests your statement on simulated readers before you publish it, with each forecast checked against what then happened.
Mido runs on our own model architecture, built for long-horizon simulation and analysis. It does not use commercial or third-party LLMs to function.
Its simulations draw on Mido’s system of record: a proprietary, market-scale set of validated product and marketing outcomes, with billions of data points. It is what lets Mido reach up to 96.5% accuracy on the most common types of Simulations, continually validated by backtests against observed outcomes.
Mido’s accuracy is continually validated by backtests against observed outcomes — up to 96.5% accurate for the most common types of Simulations. Every prediction comes with a confidence grade.
Fortune-100 companies have tested Mido’s proprietary research and behavior model against their own studies, and it has matched or exceeded the results.
As often as you need. On every plan, you can re-run any simulation hourly, daily, or at every release, and Mido refines and backtests it as new data arrives.
Teams see a 20–50× return on their investment in Mido, measured across 15 customer deployments over one year. They do months of work in a couple of hours, and their simulations keep running and refining 24/7.
Ask Mido the critical questions that your business growth depends on: what price to launch at, which feature to build next, what market needs are most underserved. Mido returns a decision-grade answer with sources cited and methodology you can trust.
Mido is SOC 2 compliant. All data is encrypted in transit with TLS 1.2+ and at rest with AES-256, and each customer’s data is kept isolated. Mido never trains AI models on your data. You keep ownership of everything you submit and can delete it at any time. Mido runs on AWS, Google Cloud, and Azure.
Learn more on our privacy page.
Mido serves games studios, publishers, and product companies, from pre-seed startups to Fortune-100 enterprises. Each team uses it differently:
- Marketing — see how campaigns, messaging, and pricing land before you spend.
- Product — test UX changes and roadmap priorities on simulated users before you build.
- Accessibility — measure how many people barriers keep out, and prioritize the fixes.
- BD — map partners, whitespace, and the deals worth pursuing.
- Analytics — get in-depth market and competitive analysis in minutes.
- Publishing — assess risk and opportunity across the portfolio, title by title.
- Leadership — weigh high-stakes decisions against live user, competitor, and market evidence.
We work closely with you to identify the workloads your team needs to handle, the bottlenecks you want to clear, and your timelines. Then, we build a transparent, predictable annual plan around the tangible value Mido brings to your business, right-sized to your needs.
To request a quote and a walkthrough, contact us.
Yes. Each month, Mido for Startups accepts a limited number of venture-backed companies, pre-seed through Series A. Participants receive $5,000 to $25,000 in platform credits and direct support from our team.
Eligible teams can apply to the program.
Make stronger decisions.
Mido helps you test options, reduce risk, and back the plans most likely to win.