Competitive Intelligence
Dry-run your strategy against every competitor.
Mido simulates your competitors alongside your market, so you can test a price, a launch, or a campaign against their strategies before you commit.
It tracks rivals’ product, pricing, marketing, and reviews around the clock, and when one moves, shows the effect on your users, like how many would try a rival after its price cut.
Why teams use Mido
Stay a move ahead of every competitor.
Mido tracks rivals around the clock and shows how each move affects your users.
- Every rival move, modeled
- Simulate how rival launches, price changes, and campaigns affect your users, your forecasts, and your share of the market.
- Always current
- Competitors ship, reprice, hire, and collect reviews every day. Mido re-runs its simulations hourly, daily, or on the schedule you set, so you never plan against last month’s market.
- Competitive simulation
- Simulate how your product competes, and use the results to inform pricing decisions, GTM plans, and your product roadmap.
Ask Mido
Stay ten steps ahead.
Ask about the companies, segments, and regions in your category, and Mido answers from the latest market signals.
“What market gaps are low-scope to serve, and highest in demand?”
“What's our total competitive landscape, and how are rivals performing?”
“Analyze all of our competition — how can we convert the users they're churning?”
“What's our SOV, by region? How can we improve that?”
“Monitor all of our competitors. Text me whenever any of them make a key hire in Product, Marketing, or Leadership.”
“Which rivals changed pricing this quarter, and how did their users react?”
Capabilities
Plan to win.
Mido profiles each competitor and the demand around it, and flags the changes worth acting on.
- Market gap mapping
Unmet demand, ranked by size and by the effort to serve it.
- Competitor radar
Your rivals’ product, pricing, and release activity in one view.
- Social sentiment
What users say about you and your rivals, as it happens.
- Headline monitoring
News and announcements across your category, distilled.
- Price tracking
Competitor price changes, and how users responded.
- Category landscape
Who competes where, and how that is changing.
- Win/loss positioning
Why customers choose you or a rival, and what to change.
- Market coverage
The regions and segments you serve, and the ones you could expand into.
- Live move alerts
A notification whenever a rival makes a key move.
- Launch watch
Competitor launches, tracked from first signal to release.
More solutions
Explore the rest of the platform.
GTM Simulation
Dry-run your go-to-market end to end.
ExploreConsumer Simulation
Test concepts on millions of simulated consumers.
ExploreProduct Intelligence
See how to grow, where to win, and what to fix.
ExploreeCommerce
Find what stops shoppers from buying.
ExploreAccessibility
Find and fix the barriers that cost you users.
ExploreSocial Listening
Turn social conversation into tickets and forecasts.
ExploreBrand Monitoring
Track press and brand sentiment, and forecast where they go.
ExplorePlans and pricing
Every plan includes every solution, with usage sized to your team.
Compare plansFAQ
Answers to common questions.
Mido runs on our own model architecture, built for long-horizon simulation and analysis. It does not use commercial or third-party LLMs to function.
Its simulations draw on Mido’s system of record: a proprietary, market-scale set of validated product and marketing outcomes, with billions of data points. It is what lets Mido reach up to 96.5% accuracy on the most common types of Simulations, continually validated by backtests against observed outcomes.
Mido’s accuracy is continually validated by backtests against observed outcomes — up to 96.5% accurate for the most common types of Simulations. Every prediction comes with a confidence grade.
Fortune-100 companies have tested Mido’s proprietary research and behavior model against their own studies, and it has matched or exceeded the results.
As often as you need. On every plan, you can re-run any simulation hourly, daily, or at every release, and Mido refines and backtests it as new data arrives.
Teams see a 20–50× return on their investment in Mido, measured across 15 customer deployments over one year. They do months of work in a couple of hours, and their simulations keep running and refining 24/7.
Ask Mido the critical questions that your business growth depends on: what price to launch at, which feature to build next, what market needs are most underserved. Mido returns a decision-grade answer with sources cited and methodology you can trust.
Mido is SOC 2 compliant. All data is encrypted in transit with TLS 1.2+ and at rest with AES-256, and each customer’s data is kept isolated. Mido never trains AI models on your data. You keep ownership of everything you submit and can delete it at any time. Mido runs on AWS, Google Cloud, and Azure.
Learn more on our privacy page.
Mido serves games studios, publishers, and product companies, from pre-seed startups to Fortune-100 enterprises. Each team uses it differently:
- Marketing — see how campaigns, messaging, and pricing land before you spend.
- Product — test UX changes and roadmap priorities on simulated users before you build.
- Accessibility — measure how many people barriers keep out, and prioritize the fixes.
- BD — map partners, whitespace, and the deals worth pursuing.
- Analytics — get in-depth market and competitive analysis in minutes.
- Publishing — assess risk and opportunity across the portfolio, title by title.
- Leadership — weigh high-stakes decisions against live user, competitor, and market evidence.
We work closely with you to identify the workloads your team needs to handle, the bottlenecks you want to clear, and your timelines. Then, we build a transparent, predictable annual plan around the tangible value Mido brings to your business, right-sized to your needs.
To request a quote and a walkthrough, contact us.
Yes. Each month, Mido for Startups accepts a limited number of venture-backed companies, pre-seed through Series A. Participants receive $5,000 to $25,000 in platform credits and direct support from our team.
Eligible teams can apply to the program.
Make stronger decisions.
Mido helps you test options, reduce risk, and back the plans most likely to win.