Social Listening
See how every conversation drives your business.
Mido tracks every conversation about your product, from Reddit and X to YouTube, Discord, Bluesky, and store reviews, and shows how each one moves the metrics your business runs on.
Trends, positioning, and sentiment stay on one clear dashboard. When product feedback starts to drive the conversation, Mido detects it, enriches it, and routes it to the team that can act, so every team moves faster.
Why teams use Mido
Every conversation, measured in your metrics.
Mido takes social listening to the next level by tracking and predicting how conversations impact your product’s core business metrics.
- Every channel, in one place
- Mido monitors threads, posts, videos, and reviews in real time. Easily make clear, useful, and beautiful dashboards that keep a pulse on trends, positioning, and sentiment.
- Past, Present, and Future
- Mido tracks and forecasts how press, brand, and social engagement affects your metrics and campaigns, then lets you forecast future performance with ease.
- Realtime actionable feedback
- Mido automatically detects when product feedback drives the conversation on social media. Automatically enrich, route, and prioritize that feedback to accelerate every team — and their metrics.
Ask Mido
Ask about any thread, channel, or campaign.
Describe what you want to know, and Mido answers from the latest posts, reviews, and threads, with the figures behind it.
“How did sentiment change after yesterday’s patch notes, and which complaints are driving it?”
“When players report the same bug in more than a few threads, file a ticket with the posts attached and send it to the client team.”
“Did last week’s creator wave move signups, and by how much?”
“How is the summer campaign landing on Reddit and X, by segment?”
“What are users asking for most in reviews and threads this month?”
“If we reply to the matchmaking thread with the fix date, how do players respond?”
Capabilities
Every thread, one read.
Mido listens across communities, social, and store reviews, and turns millions of posts into the few findings you can act on.
- Community monitoring
Reddit, Discord, YouTube, X, and Bluesky, read as the conversation happens.
- Store review monitoring
Steam, App Store, Google Play, and Metacritic reviews, grouped by what they praise and complain about.
- Topic clustering
Thousands of posts, grouped into the handful of topics that drive them.
- Issue detection
Bugs, confusing screens, and broken flows, found in threads and reviews as users report them, and filed as tickets to the team that owns the fix.
- Spike alerts
A message in Slack or by SMS when an issue surfaces, or when mentions and sentiment move sharply.
- Engagement forecasting
How press, brand, and social engagement affects your metrics and campaigns, forecast with a range.
- Campaign reactions
How each campaign lands in social conversation, by segment, while it runs.
- Feature requests
What users ask for in reviews and threads, ranked by how many want it.
- Response simulation
How your users would respond to a reply or a post, before you publish it.
- Creator mentions
Posts and videos from the creators your audience follows, and how their audiences react.
More solutions
Explore the rest of the platform.
GTM Simulation
Dry-run your go-to-market end to end.
ExploreConsumer Simulation
Test concepts on millions of simulated consumers.
ExploreProduct Intelligence
See how to grow, where to win, and what to fix.
ExploreCompetitive Intelligence
Simulate competitors and dry-run your strategy.
ExploreeCommerce
Find what stops shoppers from buying.
ExploreAccessibility
Find and fix the barriers that cost you users.
ExploreBrand Monitoring
Track press and brand sentiment, and forecast where they go.
ExplorePlans and pricing
Every plan includes every solution, with usage sized to your team.
Compare plansFAQ
Answers to common questions.
Reddit, X, YouTube, Discord, and Bluesky, plus reviews on Steam, the App Store, Google Play, and Metacritic. Connect your own support and community channels, and Mido reads those too.
A listening tool reports what was said. Mido also finds the product issues inside the conversation, forecasts how engagement affects your metrics and campaigns, and tests your reply before you post it, with each forecast checked against what then happened.
Mido runs on our own model architecture, built for long-horizon simulation and analysis. It does not use commercial or third-party LLMs to function.
Its simulations draw on Mido’s system of record: a proprietary, market-scale set of validated product and marketing outcomes, with billions of data points. It is what lets Mido reach up to 96.5% accuracy on the most common types of Simulations, continually validated by backtests against observed outcomes.
Mido’s accuracy is continually validated by backtests against observed outcomes — up to 96.5% accurate for the most common types of Simulations. Every prediction comes with a confidence grade.
Fortune-100 companies have tested Mido’s proprietary research and behavior model against their own studies, and it has matched or exceeded the results.
As often as you need. On every plan, you can re-run any simulation hourly, daily, or at every release, and Mido refines and backtests it as new data arrives.
Teams see a 20–50× return on their investment in Mido, measured across 15 customer deployments over one year. They do months of work in a couple of hours, and their simulations keep running and refining 24/7.
Ask Mido the critical questions that your business growth depends on: what price to launch at, which feature to build next, what market needs are most underserved. Mido returns a decision-grade answer with sources cited and methodology you can trust.
Mido is SOC 2 compliant. All data is encrypted in transit with TLS 1.2+ and at rest with AES-256, and each customer’s data is kept isolated. Mido never trains AI models on your data. You keep ownership of everything you submit and can delete it at any time. Mido runs on AWS, Google Cloud, and Azure.
Learn more on our privacy page.
Mido serves games studios, publishers, and product companies, from pre-seed startups to Fortune-100 enterprises. Each team uses it differently:
- Marketing — see how campaigns, messaging, and pricing land before you spend.
- Product — test UX changes and roadmap priorities on simulated users before you build.
- Accessibility — measure how many people barriers keep out, and prioritize the fixes.
- BD — map partners, whitespace, and the deals worth pursuing.
- Analytics — get in-depth market and competitive analysis in minutes.
- Publishing — assess risk and opportunity across the portfolio, title by title.
- Leadership — weigh high-stakes decisions against live user, competitor, and market evidence.
We work closely with you to identify the workloads your team needs to handle, the bottlenecks you want to clear, and your timelines. Then, we build a transparent, predictable annual plan around the tangible value Mido brings to your business, right-sized to your needs.
To request a quote and a walkthrough, contact us.
Yes. Each month, Mido for Startups accepts a limited number of venture-backed companies, pre-seed through Series A. Participants receive $5,000 to $25,000 in platform credits and direct support from our team.
Eligible teams can apply to the program.
Make stronger decisions.
Mido helps you test options, reduce risk, and back the plans most likely to win.